British Business Embassy

Posted by Lakshmi Bhaskaran on 18 June 2012

A big thank you...

First up, a big thank you to everyone who visited our stand at Clerkenwell Design Week last month. The response to the new Kustom Collection was great and we're already looking forward to next year's show.

Best of British...

In the meantime, we are delighted that our furniture has been selected for inclusion in the British Business Embassy at Lancaster House during the Olympics and beyond. Our furniture will be placed in the Ministerial Lounge on the ground floor, which will play host to VVIP’s such as Richard Branson and other high level speakers including the Prime Minister and cabinet members.

The British Business Embassy, developed by UK Trade and Investment (UKTI), is the centrepiece of the Government’s international business legacy programme. It will see over 3,000 UK and international business leaders from across the globe come together for an ambitious series of global, sector and country summits. Taking place at the world-renowned Lancaster House, the Embassy will stage a host of world class speakers including Christine Lagarde, Eric Schmidt, Sir Jonathan Ive, Howard Stringer and Daniel Ek.

The 19th century Lancaster House will be transformed to showcase modern art and design from both new and established designers, photographers, furniture makers, and sculptors, as well as displaying the very best in sound art and visual installations.

A total of 18 rooms at the British Business Embassy have been curated to highlight the talents of British or British trained designers and manufacturers. Direction was overseen by a creative panel, chaired by design leader and UKTI Business Ambassador Sir John Sorrell alongside Diana Yakeley, President of the British Institute of Interior Design (BIID).

Sir John Sorrell said: “The Games will ensure the eyes of the world are on London – the world’s creative hub. The British Business Embassy will provide an elegant and exciting environment in which international leaders will come to do business, whilst at the same time showcasing the breadth of our creative industries.”

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Tags: clerkenwell, design, UKTI, british business embassy, kustom, furniture

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